Fast deliveries/ Secure payments/ Amazing products!!

Equine Line 

A brand new, uniquely designed grooming range for horses!
All Always Your Friends products are produced with carefully selected, natural ingredients. To make it even easier to choose the right products for your horse, we have now collected all products for horses in one line, the Always Equine Line. All our products are developed for horses, dogs & cats.


We have everything for all types of fur, colors & breeds. Find your new favorites here.


Shine, silky tails, smooth manes & everything you need to create perfect knobs & quatermarks.

Care Products

Do you suffer from mud fever, sores, allergic problems or dry and irritated skin? You will find everything you need among Care products here.

Save 40-50%

Compared to other brands..

High Quality

Carefully selected, high-quality ingredients. 

Results For Real

Results from the very first use.

When & What?  

Always So White
Deep Cleaning Shampoo + Brilliant White Shampoo = Chalk white horse!

Always Start With

Deep Cleaning Shampoo - acts as an "opener" of the coat's scales and pores. The Deep Cleaning shampoo cleans the coat, removes dirt and stains and enables the next "Add on" shampoo to achieve the effect you desire.

Mud Fever? 

Nourish shampoo, Activator serum, Paws & Nose balm and Sensitive Skin Shampoo are real lifesavers for mud fever, irritated skin, wounds and allergic reactions.

How It Works


Fill your Mix Bottle with water to the mark you want to dilute the product with.


Add your Always product to the marked product line on your Mix Bottle. Shake the bottle well and apply directly to your horse or to a sponge.


Wash and enjoy outstanding, long-lasting results.

Every Groomers Obvious Choice.. 

Natural results-oriented products that give actual results from the first wash. Choose from shine-giving shampoos, conditioners and sprays to care for wounds, salves, allergy shampoos and itch-relieving sprays and serums.

We have everything you need to upgrade your grooming bag to a new level!

I have been a professional groomer for over 30 years and these are the best products I have ever used.

Patrice L

The only products that work on our pony's itchy and dandruffy scalp.

Johanna J 

Such good products that also make my horse shinier than ever! Will only use your products in the future.

Anna K

Contact Us
Welcome to contact us at Always NordicDistributors for: 
Always Your Friend, Millor dog, Kenchii Professional Grooming, Lainee LTd and Always.
Are you interested in becoming a Reseller? Buy larger quantities for your stable? Or maybe just want recommendations on what suits your particular horse?
Email us [email protected] or call +46 709 900 849 / Always team


P: (046) 709 900 849 / (046) 709 900 801